On this episode: The founder of Sofie Pavitt Face on going from designing handbags to her own skincare brand and giving some of the most sought-after facials in NYC.
To back it up a bit… Sofie Pavitt built her brand from the treatment room up. Before there was a product line, there was her clinic in New York, where she became known for a very specific approach to skin: practical and deeply personalized.
What started with facials (especially for acne-prone skin) turned into a tightly edited line of products designed to do exactly what her clients needed. What set it apart early on was the way Sofie translated client concerns into products that solved them.
Sofie Pavitt Face is a brand where results come first, but the trust is what keeps people coming back. It’s not just about clearer skin (though yes, the Mandelic Serum has a bit of an ~obsession~ around it), it’s about understanding your own skin and creating a routine that makes sense for you.
Sofie demystifies skincare, and that’s why people trust her. Myself included. I’ve used tubs of the Omega repair cream at this point.
