On my favorite block in Chinatown sits Sofie Pavitt HQ, right in the very same building as the studio where she regularly sees clients. It’s also stone’s throw from an original Outdoor Voices store, hence the sentimentality. The setup is great because Sofie can literally head downstairs between meetings, speak to people about their skincare concerns, and hear real-time feedback that eventually shapes the products of her brand. We filmed our video podcast in one of the treatment rooms (elite lighting) while clients buzzed in and out all afternoon.
If you missed our interview with Sofie, you can check it out here.Below: fun bits and BTS bobs from shoot day. This is office tours.
Up a flight of stairs in a building in Chinatown is where you’ll find Sofie Pavitt Face HQ. Here I am, fresh off a flight as per usual, elite beverage in hand: Balthazar’s Ginger Citrus Tea. Get it hot or iced.
The office is drenched in light with lots of comfy seating options. Shades of green and lots of checkered prints, very on-brand for the… well, brand. Lol.
VERY GOOD MERCH ALERT!!!!!
Sofie is a pro at tackling all skincare concerns, though a lot of her clients and customers are particularly impressed with how effective each SKU is at tackling acne and blemishes. My personal favorite product is the omega-rich moisturizer but the TYB community is particularly ~obsessed~ with the Mandelic clearing serum.
Sofie explained that each product is actually color-coded, Sofie Pavitt's color-coded: green for cleansers, yellow for treatment steps (like the Mandelic Clearing Serum), and blue for hydrators.
We asked Sofie Pavitt what was inside her archival Louis Vuitton bag (she used to design handbags, FYI) and, naturally, out came sunnies and tins of sardines. She was also meeting up with Sandy Liang after the shoot and had a stash of products she wanted to bring her.
This is the waiting area at the Studio, super cozy and calm.
⭐ A wall of goodies near check-in ⭐
Thanks for reading this edition of Office Tours. Check out our last edition with Baba Rivera of Ceremonia here.
